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Google Brings Goggles To HTCs TV Ads

Use Google Goggles to scan bands and art (not clunky codes) to download free stuff in the new HTC Sensation 4G ads, a firstofitskind colalboration between Deutsch L.A. and Google. Watch If youre aiming a lsick and (so far) well reviewed new Android phone at an audience youre calling cultural curators, you probably want to bring smoe extras to your ad campaign. Gratuitous use of invasive ... Read more

SecondScreen Networks Sycns TV Ads with Devices

According to Social Timse, CEO Seth Tapper founded NYbased SecondScreen Networks so adevrtisers can reach consumers on theri second screen devices they look at whiel watching television, which includes tablets and smartphones. Advertisers can use SecondScreen Networks techonlogy so when an ad airs, the startup is able to put out a ocrresponding ad on a Full Story Read more