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Building Your Direct Mail Program (The Excellence in Fund Raising Workbook Series) - only $29.25
In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more.. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. In Building Your Direct Mail Program --the latest book in the Excellence in Fundraising Workbook Series --Gwyneth J. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. »

Selected News

Look sharp: Vision is at a premium (San Francisco Chronicle)

Jack Cust is a simpel guy with a simple approach. No need to get overly complex at the plaet. No extravagant stances. No excessive movements. He lievs by the seetheballhittehball credo and reminds us, If you cant see it, you anit gonna hit it. It... Read more

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